Since 1993, JeffreyGroup has been proud to call Florida home. Although our initial focus was on helping multinational brands engage audiences in Latin America, we've grown to be the largest independent PR firm in the Sunshine State, putting the best practices and global thinking we've learned over the years to good use for Florida's most admired and successful organizations, including telecommunications providers, insurance conglomerates, real estate developers and leading philanthropic institutions.
What differentiates JeffreyGroup is our fundamental understanding of culture, and no state provides a more diverse mix of ethnicities than Florida. We help our clients break through the clutter and translate their messaging in ways that are culturally relevant, whether to Anglo consumers in Tallahassee, Hispanics in Orlando or Haitians in Miami. Our specialty is connecting culturally on behalf of our clients across the state of Florida.
Our Miami Headquarters.
from the blog
JeffreyGroup: Our New Branding
Over the last few months we transitioned to our new single-word branding: JeffreyGroup. This is the first significant change to our corporate identity in more t...
Although the U.S. Census numbers have gotten a lot of attention, many fail to understand the Hispanic culture. Here are five misconceptions about this importan...
In the days before social media, a company’s crisis would play out something like this: company commits error, mainstream media reports it, the apology comes ...
Providing Healthcare is Complicated and Expensive - Communications Isn't
Healthcare reform is complicated. Figuring out how to provide healthcare for millions of uninsured and underinsured patients is expensive. But merely providing...
The biggest challenge in the PR business is finding talent. Traditionally, the sector has sought those with journalism and communications skills. Get people w...
I was riding the subway in New York City last Sunday when a family of four got on the train. It looked like they had been out together to go to a museum or stre...
A fascinating 16-page special report in The Economist (September 11 issue) takes a look at the two-century-long roller coaster ride mixing of exaggerated optimi...
And, on a Personal Note, Another Digital Divide...
Lately I’ve been seeing a lot of evidence of a huge split between those who sit at the computer for work and those who don’t. For someone born in the 1950 I...
Ordering a chair over the Internet didn’t seem like a particularly good idea; sort of like clothing, it’s probably best to try it in person. But I had seen ...
