JeffreyGroup Blog
JeffreyGroup: Our New Branding
Over the last few months we transitioned to our new single-word branding: JeffreyGroup. This is the first significant change to our corporate identity in more than 18 years but more importantly, it reflects how much our business has changed since our founding in 1993. Back then, we focused exclusively on Latin America. Today, our U.S. Hispanic practice is one of the fastest-growing in the country and we’re proud to be working with companies like Coca-Cola, Diageo, Fox, T-Mobile, UnitedHealth and Volkswagen. And we have a robust Florida practice, home to our headquarters and where we’ve grown to be one of the largest agencies in the state.
Today, JeffreyGroup offers a full range of marketing and communications services to our clients going far beyond the traditional media relations which comprised much of our early work. Our in-house digital and creative teams have produced award-winning programs as integrated components of our clients’ campaigns. Direct-to-consumer and direct-to-business communications are important tools in the array of services we offer clients to boost visibility, awareness and ultimately, revenue. Having a single source to call upon for integrated programs that take a unified strategy and implement it across various marketing and communications channels simplifies life for our clients.
While our service offering and expertise have grown, our focus has remained consistent. We’ve carved out a successful niche as an independent firm serving top global companies and brands. That independence means we don’t have to answer to investors—only to our clients and our staff. And another thing that hasn’t changed is our commitment to personalized, responsive client service that has always set JeffreyGroup apart from other agencies.
And, as always, I welcome hearing from you. After all, there is still a Jeffrey at JeffreyGroup.