Airbus Expands Latin America Communications with JeffreyGroup
July 13, 2017, MIAMI, FL – Following an organizational and brand restructuring, Airbus has consolidated its strategic communications work across Latin America with JeffreyGroup. The Latin America specialist agency has been the Agency of Record for the Airbus commercial aircraft business for nearly 10 years and will now expand its scope of work to include the Airbus Defence and Space and Helicopters divisions, putting all three of the company’s main business lines under the same communications agency.
JeffreyGroup has supported Airbus’ commercial aircraft activity in Latin America since 2008, during a time of unprecedented growth for Airbus in the region. In the past 10 years, the global leader in aeronautics has tripled its in-service fleet in Latin America, where almost 650 Airbus commercial aircraft are currently in operation. Since 1990, Airbus has secured more than 60 percent of net orders in the region, where it currently carries a backlog of nearly 450 aircraft.
The move to consolidate Airbus commercial aircraft, Defence and Space and Helicopters under one agency umbrella comes on the heels of the company’s efforts, announced last year, to simplify its brand and integrate its corporate structure.
“Airbus has worked hard to increase its Latin America footprint in recent years and is now focused on bringing its business units closer together, leveraging best practices and rolling out new communications initiatives through the region,” said Liana Sucar-Hamel, Head of Communications for Latin America at Airbus. “Over the years, JeffreyGroup has proven to be a reliable partner with a deep understanding of our industry and the landscape in which we operate, as well as having the regional infrastructure and expertise to address our expansive and varied communications needs.
JeffreyGroup is the leading independent strategic communications agency focused on Latin America. The agency will draw on its extensive experience in the aviation and defense industries to craft and execute communications strategies that will positively impact exposure and reputation for Airbus across the region.
“We are proud of our long and successful partnership with Airbus and are honored now to represent all three of its main lines of business,” said Brian Burlingame, JeffreyGroup CEO. “Navigating the complex environments in which Airbus operates in Latin America requires a significant investment in specialized knowledge and relationship-building, both of which have always played a central role in our agency’s approach. We look forward to applying that to Airbus’ broader offering of products and services in the region.”