Agency News
JeffreyGroup Names Claudia Mejia-Haffner Managing Director of New York
JeffreyGroup, the largest independent Latin communications agency, announced the appointment of Claudia Mejia-Haffner as Managing Director of the agency’s New York City office, where she will lead its U.S. Hispanic practice.
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Bayer, Johnson & Johnson Wins Boost JeffreyGroup Brazil
Bayer and Johnson & Johnson both awarded additional business to The Jeffrey Group, boosting the agency’s Brazil operation with a more than 50% growth rate since last year. Johnson & Johnson gave the agency the nod to take on its OTC and Women’s Health units in addition to existing retainer relationships in Oral Care and corporate communications.
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Study Shows Pharmaceutical Information Not Reaching Hispanic Patients
A new study revealed that poor communication with Hispanic patients is adversely affecting the quality of care to this country’s largest minority group.
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