JeffreyGroup - Marketing and Corporate Communications




Agency News

Cristina Iglecio and Mariana Villarreal Named Regional Executive Directors

JeffreyGroup, the Latin America marketing and corporate communications agency, has named Cristina Iglecio and Mariana Villarreal to the newly-created positions of Regional Executive Directors. Both Iglecio and Villarreal will serve on the agency’s Executive Management Committee, along with CEO Brian Burlingame and Jeffrey Sharlach, who founded the agency in 1993 and serves as Chairman.

"These appointments recognize the significant contributions both Cristina and Mariana have made to the growth of our US-based company by becoming a top local agency within the Brazilian and Mexican markets," said Burlingame in making the announcement. "And given the importance of Brazil and Mexico as the primary economic drivers for the region and key markets for our clients, their participation in our Executive Management Committee underscores JeffreyGroup's commitment to having local market leadership play an important role in the management of our international consultancy."

Iglecio, currently Managing Director of JeffreyGroup Brazil based in São Paulo, has been named President of the operation and will oversee management of the company’s wholly-owned offices in São Paulo, Rio de Janeiro and Brasilia. She joined JeffreyGroup in 2008 and under her leadership the agency’s Brazil’s operations have more than tripled in size.

Villarreal, who had been Managing Director of JeffreyGroup Mexico, was also named Chief Strategy Officer for Spanish-speaking markets, and Mauricio Gutierrez has been promoted to take over her position as Managing Director. Villarreal, who joined JeffreyGroup in 2010, will continue to be based in Mexico City and lead strategic planning and creative development for the agency’s clients targeting the Spanish-speaking markets of the region. more

Posted by on under Business