JeffreyGroup Blog
JeffreyGroup: Our New Branding
Over the last few months we transitioned to our new single-word branding: JeffreyGroup. This is the first significant change to our corporate identity in more than 18 years.
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Top 5 Misconceptions about Marketing to Latinos
Although the U.S. Census numbers have gotten a lot of attention, many fail to understand the Hispanic culture. Here are five misconceptions about this important community that will help guide your marketing and sales strategies.
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Crisis Communication in the Age of Social Media
In the days before social media, a company’s crisis would play out something like this: company commits error, mainstream media reports it, the apology comes and it drifts from people’s minds until a newspaper recounts the story. CEOs and company lawyers likely yearn for those days.
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Providing Healthcare is Complicated and Expensive - Communications Isn't
Healthcare reform is complicated. Figuring out how to provide healthcare for millions of uninsured and underinsured patients is expensive. But merely providing information should be neither complicated nor expensive.
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