JeffreyGroup Blog
Six Tips to Successfully Connect Hispanic Bloggers with Your Brand
Today’s media micro-entrepreneurs have found great success grabbing the attention of loyal readers and global brands who are increasingly embracing niche online media. These blogger-brand symbiotic relationships are becoming more sophisticated, and getting started working with popular online influencers requires some forethought.
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To Effectively Communicate With Hispanics, Go to Those With Expertise
Would you visit your family’s general practitioner to examine your eyesight? The answer is probably no, because specialization is critical to taking care of yourself, and just as critical to marketing your company.
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Top 5 Misconceptions about Marketing to Latinos
Although the U.S. Census numbers have gotten a lot of attention, many fail to understand the Hispanic culture. Here are five misconceptions about this important community that will help guide your marketing and sales strategies.
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Crisis Management: ¡En Español!
Mike Valdés-Fauli, President of JeffreyGroup, argues that companies ignore the Hispanic market at their peril in crisis communications planning
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