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JeffreyGroup Blog

Fake News and Post-Truth: How Companies and Brands Can Cope

In the past, you needed significant resources to publish an idea that would reach and potentially influence millions of people. But the onset of the digital age shattered that paradigm. The cost of publishing any random thought or opinion and have it reach large audiences has been driven down to near zero. And Fake News doesn’t only happen in the world of politics -- brands are also targeted. more

Posted by on under Business, Communication, Technology, Social Media

Stay or Go: Evaluating Positioning Opportunities

Events and speaking opportunities are important pillars of all communications strategies, offering the potential to open doors to new partnerships, clients and relevant media coverage. Yet identifying and assessing events and conferences can be time-consuming and challenging, particularly when our scope of client work spans many countries in Latin America. more

Posted by on under Communication, Event Marketing, Corporate Relations, Social Media