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Fake News and Post-Truth: How Companies and Brands Can Cope

In the past, you needed significant resources to publish an idea that would reach and potentially influence millions of people. But the onset of the digital age shattered that paradigm. The cost of publishing any random thought or opinion and have it reach large audiences has been driven down to near zero. And Fake News doesn’t only happen in the world of politics -- brands are also targeted. more

Posted by on under Business, Communication, Technology, Social Media

Multinationals Confront Anti-Globalization Challenges

Multinationals will continue to seek growth in international markets and should be prepared to manage the host of issues they may face abroad and at home. To do so, it is important that their communications activities be organized around four fundamental principles, namely: relevancy, consistency, flexibility and efficiency. more

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