Our Prespectives
Managing Communications in Latin America
Although you've probably heard that Latin America is home to more than 500 million people, the population that most clients want to reach is very concentrated. Of those 500 million, 200 million are located in Brazil, which happens to be one of the world's fastest growing economies at the moment. Another 100 million are in Mexico and 40 million in Argentina.
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Crisis Management: ¡En Español!
Mike Valdés-Fauli, President of JeffreyGroup, argues that companies ignore the Hispanic market at their peril in crisis communications planning
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To Effectively Communicate With Hispanics, Go to Those With Expertise
Would you visit your family’s general practitioner to examine your eyesight? The answer is probably no, because specialization is critical to taking care of yourself, and just as critical to marketing your company.
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Something Remarkable is Happening in Latin America
Most forecasts are predicting economic growth of more than 5% this year for Latin America overall. That means increasing numbers of Latin Americans rising above the poverty line and creating unparalleled opportunities for marketers as the middle class grows.
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