Jeffrey Digital Communications
Our Digital Communications Practice helps organizations harness the power and reach of the Internet and communicate directly with their target audiences in the Latin American and U.S Hispanic markets. We deliver measureable results utilizing solutions that promote interactivity and engagement with audiences in social media and on the Web.
Our Services
Measurement & Analysis
Social Media Monitoring Know what’s being said about your brand in social media.
KPI and Campaign Tracking Create strategies for successful campaigns with demonstrable results.
Influencer Mapping Key opinion leaders guide the online conversation. We identify and engage the most influential voices on the Web and put them to work for you.
Surveys and Opinion Measurement Gain deep insight into your customers’ opinions and needs, maximizing the effectiveness of your online communications program.
Consulting & Digital Communications Management
Digital Campaign Management Connect with your key online audiences and empower them to become ambassadors for your brand or message.
Digital M|A|P Provides a global view of your online communication activities, reputation, challenges, opportunities and trends.
Communication Planning Use our experience and expertise to help plan for a successful campaign.
Social Media Planning Learn how your audiences are engaged with social media and how you can participate in the conversation.
Search Engine Optimization Enhance your online visibility and search engine ranking to attract the right audiences to your message.
Digital Brand Communication & Promotion
Digital Media Design We plan your digital and social media campaigns for continued success beyond the launch with a sustainable communications strategy.
Web Sites & Blogs Content, presentation and usability drive our approach to creating relevant and positive online experiences for your audiences.
Social Media Press Kits Your news should spark engagement and conversation. Be sure people can find and share your content.
Online Newsrooms Create an online collection of reference information about your organization optimized for use, distribution and searches.
Our Digital Team
Digital communications is a factor in almost every public relations or marketing activity. That’s why everyone at The Jeffrey Group is part of our digital communications team. We also have practice leaders throughout the region that serve as a knowledge base and provide strategic consultation to our clients and colleagues.
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Gerson Penha
Digital Communications Director
Gerson Penha joined The Jeffrey Group in 2009 from Grupo CDN in São Paulo, Brazil, where he founded and led the group’s digital practice for nine years. As general manager of CDN Interactive, Gerson grew the division into a full-service digital agency. He managed a team overseeing multinational accounts including Pfizer, McDonald’s, Walmart, Nestlé, Diageo and Facebook. Prior to joining CDN in 1997, Gerson wrote for O Estado de S. Paulo, the largest daily newspaper, and Veja the largest magazine in Brazil. He graduated with a degree in communications from the Universidade de São Paulo. At The Jeffrey Group, Gerson is responsible for the direction and growth of Jeffrey Digital, the agency’s digital communication practice. -
Paul Wiseman
Digital Communications Manager
Paul Wiseman joined The Jeffrey Group in 2006 and has been a leader in developing digital communications capabilities for the agency and its clients. He has extensive experience creating and managing multinational communications campaigns for clients such as Airbus, Diageo, FedEx, Sony and Sony Ericsson among others. Paul is an active blogger, social media consultant and regularly collaborates on and manages digital communication projects within the agency. He graduated from the University of Florida with a master’s and bachelor’s degree in public relations.
