JeffreyGroup - Marketing and Corporate Communications

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services: Public Relations and Media Outreach

from the blog

JeffreyGroup: Our New Branding

Over the last few months we transitioned to our new single-word branding: JeffreyGroup. This is the first significant change to our corporate identity in more t...

Top 5 Misconceptions about Marketing to Latinos

Although the U.S. Census numbers have gotten a lot of attention, many fail to understand the Hispanic culture. Here are five misconceptions about this importan...

Crisis Communication in the Age of Social Media

In the days before social media, a company’s crisis would play out something like this: company commits error, mainstream media reports it, the apology comes ...

Providing Healthcare is Complicated and Expensive - Communications Isn't

Healthcare reform is complicated. Figuring out how to provide healthcare for millions of uninsured and underinsured patients is expensive. But merely providing...

Businesspeople Should Study Communications

The biggest challenge in the PR business is finding talent. Traditionally, the sector has sought those with journalism and communications skills. Get people w...

Chatting Without A Keyboard?

I was riding the subway in New York City last Sunday when a family of four got on the train. It looked like they had been out together to go to a museum or stre...

The First Emerging Market

A fascinating 16-page special report in The Economist (September 11 issue) takes a look at the two-century-long roller coaster ride mixing of exaggerated optimi...

And, on a Personal Note, Another Digital Divide...

Lately I’ve been seeing a lot of evidence of a huge split between those who sit at the computer for work and those who don’t. For someone born in the 1950 I...

My New Chair

Ordering a chair over the Internet didn’t seem like a particularly good idea; sort of like clothing, it’s probably best to try it in person. But I had seen ...

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