Mozilla works with JeffreyGroup as communications partner throughout the Latin American region and we were proud to help launch the company’s most innovative product: Firefox OS smartphones with operational systems based in HTML5. For Brazil, in partnership with Telefônica/VIVO, JeffreyGroup successfully supported all media relations activities involved in the launch at Futurecom 2013, ranging from a press conference to bloggers roundtables. The communications efforts have successfully generated positive coverage in reinforcing Mozilla’s most important messaging on openness and the right to a free internet to all.