JeffreyGroup Wins Six Latin America SABRE Awards


JeffreyGroup Wins Six Latin America SABRE Awards

JeffreyGroup took home six awards at the Latin America SABRE Awards 2022 in partnership with our clients for creative and impactful programs that generated measurable success. The six awards are tied most among all agencies.

The agency’s collaborative work with PepsiCo on “Champions for Transgender Inclusion” is recognized as a finalist for The Platinum SABRE Award Best in Show and earned PepsiCo top honors as Company of the Year. The campaign, which helped companies in Mexico provide equal access for Transgender people in the workplace, is also awarded with a Diamond SABRE Award for Superior Achievement in Research and Planning, honoring the development of the first Transgender Inclusion Manual for companies. Also in the Diamond SABRE Awards category for Superior Achievement in Reputation Management is JeffreyGroup and Airwick’s work with “Together for the Monarch Butterfly”, a campaign that sought to protect the monarch butterfly from threats such as deforestation and climate change to maintain a balance in nature.

The following campaigns are honored for their excellence in specific practice areas and industry sectors:

Best Corporate Responsibility

Best Special Event

Best Food & Beverage