HEINEKEN Mexico Selects JeffreyGroup to Grow Reputation
Miami, October 12, 2020 – HEINEKEN Mexico, the brewing company with the longest track record in Mexico, selected JeffreyGroup as its new corporate communications and public relations agency with the goal of strengthening its positioning and visibility in the market.
Operating in more than 70 countries and with a portfolio of over 250 brands, HEINEKEN is the world’s most innovative brewing company. Its history in Mexico dates back 125 years, when four men founded the Cuauhtémoc Brewery. Today, the company operates seven plants in the country, where more than 16,000 employees are highly committed to producing the highest-quality products.
JeffreyGroup is the leading independent marketing, corporate communications, and public affairs firm in LatinAmerica. With extensive experience in the beverage sector, the agency will utilize its proprietary management model to significantly improve HEINEKEN’s positioning and reputation in the local market.
“We are pleased to become HEINEKEN Mexico’s strategic partner and manage its communications and corporate reputation,” said Mauricio Gutiérrez, Managing Director of JeffreyGroup Mexico. “We are convinced that, with our experience, creativity, talent, and management models, we will be able to contribute to its business objectives and maximize results.”
About HEINEKEN Mexico
Founded in 1890, HEINEKEN Mexico has the longest track record of any brewery in Mexico. It has seven beer-producing factories and a malting plant where 16,000 employees are highly committed to producing high-quality products. “Providing a Better World” defines the sustainability strategy it implements to positively impact its community and the environment. Led by Heineken Beer®, it has the largest portfolio on the market, including beers, ciders, RTDs, and non-alcoholic bverages. Its brands are: Tecate®, Tecate Light®, Dos Equis®, Indio®, Sol®, Amstel ULTRA®, Affligem®, Bohemia®, Miller Lite®, Good Night®, Coors Light®, White Letter®, Superior®, Kloster Light®, Strongbow Apple Ciders®, Apple Thief®, Canijilla®, and Heineken 0.0®. As of May 2010, it is part of HEINEKEN, the brewing group with the largest international footprint. For more information visit www.heinekenmexico.com Facebook and Twitter @HEINEKENMéxico.
JeffreyGroup is the leading international and independent marketing, corporate communications, and public affairs consulting firm in Latin America, with a successful track record of more than 20 years of collaborating with and advising leading companies and brands throughout the region and world. In addition to our headquarters in Miami, we have offices in New York, Mexico City, Brasilia, Rio de Janeiro, Sao Paulo, and Buenos Aires. We also have a network of partners that allows us to operate throughout the region. Our customers in Mexico include Airbus, Amazon, Autodesk, Baker McKenzie, Bain & Company, BlackRock, Facebook, Kaspersky, Marriott, Scotiabank, and Reckitt Benckiser, among others.