JeffreyGroup developed an integrated communication platform for strengthening Bayer Group’s institutional image in Brazil among young people, emphasizing attributes such as sustainability and innovation. The program includes events, actions with the press and blogs, as well as the Bayer Youth portal, in addition to Facebook and Twitter channels. The company began communicating directly and interactively with the audience, through the production of content related to science, technology, health and sustainability. In less than a year online, the Bayer Youth page had already reached more than 132,000 fans.