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JeffreyGroup supports Mastercard’s external and internal communications, and public affairs initiatives in Brazil and Argentina. The coordinated campaigns position the company as the leader in technology for payments and e-commerce through relationship programs for stakeholders, engagement with press and influencers, campaigns for employees, and participation in key forums. JeffreyGroup directed communication actions that promoted Mastercard’s sponsorship of the Copa Americas soccer championship. The award-winning campaign boosted Mastercard’s brand awareness with creative content earning more than 200 million impressions in traditional media outlets and a reach of 15 million on social media platforms.