Building and recognizing a new brand after over four decades in the market


Pluxee, which inherits the legacy and stability of Sodexo Benefits and Rewards, relies on JeffreyGroup as its partner for external communication, focusing on press and influencer relations, monitoring and scenario analysis, event support, as well as a thought leadership program for executives. 

The day-to-day work involves strategic communication to consolidate the new Pluxee brand in the market in the first year after the change. In less than a year, JeffreyGroup achieved significant recognition for Pluxee, establishing the new brand among the press of interest and reinforcing its positioning as a reference for information about the benefits sector and employee engagement.