JeffreyGroup Announces Managing Director in Brazil
October 29, 2019—JeffreyGroup, the Latin American marketing, communications and public affairs agency, has appointed Patrícia Ávila as Managing Director Brazil. On December 1, she assumes management of the company’s largest operation with more than 150 employees across offices in São Paulo, Rio de Janeiro and Brasília.
Since last year Ávila has been Brazil CEO of BCW Global, and before that, CEO of Burson-Marsteller Brazil, which she first joined in 2010. Previously, she held executive positions at Andreoli MSL and had been Head of Marketing & Communications for McKinsey & Company and Corporate Communications Manager at Albert Einstein Medical Center, a current JeffreyGroup client.
Other major JeffreyGroup clients in Brazil include Airbus, American Airlines, Bayer, Camargo Corrêa Infra, Citibank, GE, Marriott International, MasterCard, Pernod Ricard, Salesforce and Tetra Pak.
“Patrícia’s extensive experience in providing high level business and corporate communications strategy provides a valuable perspective for managing the delivery of services to our clients,” said Brian Burlingame, CEO of JeffreyGroup. “We look forward to drawing upon her expertise in continuing the growth and evolution of our Brazil operation and as part of our regional agency leadership team.”
Rodrigo Pinotti, who had been Managing Director at JeffreyGroup Brazil since 2017, has left the company.
Founded in 1993, JeffreyGroup is the largest agency exclusively focused on servicing multinational companies and brands in Latin America, providing a full range of marketing, corporate communications and public affairs services with a full-time staff of more than 250 employees in seven wholly-owned offices and a network of local agency partners across the region.