Agency Perspectives
The Right Shoes for Sustainability
“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…
“Brand journalism”: Applying the principles of journalism to brand promotion
Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…
Say Good-Bye to the Head of Digital
It is no secret that the corporate communications function has been redefined over the past…
Agency News
JeffreyGroup Announces Managing Director in Brazil
October 29, 2019—JeffreyGroup, the Latin American marketing, communications and public affairs agency, has appointed Patrícia…