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Agency Perspectives

The Right Shoes for Sustainability

“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…

“Brand journalism”: Applying the principles of journalism to brand promotion

Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…

Say Good-Bye to the Head of Digital

It is no secret that the corporate communications function has been redefined over the past…

Fake News and Post-Truth: How Companies and Brands Can Cope

Although the term “Fake News” quickly became popular during and following the 2016 U.S. presidential…

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Agency News

Walt Disney World Taps JeffreyGroup To Handle PR In Brazil

The wide-ranging remit focuses on the 40-square mile property that includes Disney’s four Florida theme…

JeffreyGroup Announces Managing Director in Brazil

October 29, 2019—JeffreyGroup, the Latin American marketing, communications and public affairs agency, has appointed Patrícia…

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