Insights & News

The Week in Five
Bullet Points

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Agency Perspectives

The Right Shoes for Sustainability

“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…

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“Brand journalism”: Applying the principles of journalism to brand promotion

Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…

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Say Good-Bye to the Head of Digital

It is no secret that the corporate communications function has been redefined over the past…

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Fake News and Post-Truth: How Companies and Brands Can Cope

Although the term “Fake News” quickly became popular during and following the 2016 U.S. presidential…

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Agency News

JeffreyGroup Named Latin America Agency Of The Year

MEXICO CITY – At the 2019 Latin America SABRE Awards ceremony in Mexico City, JeffreyGroup…

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BMW Group Latin America chooses JeffreyGroup as its new Corporate Communication and Public Relations agency

Starting August 1, the specialized firm with a presence in Latin America will be responsible…

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