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Agency Perspectives

The Right Shoes for Sustainability

“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…

“Brand journalism”: Applying the principles of journalism to brand promotion

Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…

Say Good-Bye to the Head of Digital

It is no secret that the corporate communications function has been redefined over the past…

Fake News and Post-Truth: How Companies and Brands Can Cope

Although the term “Fake News” quickly became popular during and following the 2016 U.S. presidential…

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Agency News

What Communications Can Bring to the Fight Against Coronavirus

JeffreyGroup’s crisis communications experts offer advice to companies for organizing an effective response to manage…

Walt Disney World Taps JeffreyGroup To Handle PR In Brazil

The wide-ranging remit focuses on the 40-square mile property that includes Disney’s four Florida theme…

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