Agency Perspectives
The Right Shoes for Sustainability
“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…
“Brand journalism”: Applying the principles of journalism to brand promotion
Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…
Say Good-Bye to the Head of Digital
It is no secret that the corporate communications function has been redefined over the past…
Agency News
What Communications Can Bring to the Fight Against Coronavirus
JeffreyGroup’s crisis communications experts offer advice to companies for organizing an effective response to manage…