Agency Perspectives
“Brand journalism”: Applying the principles of journalism to brand promotion
Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…
Say Good-Bye to the Head of Digital
It is no secret that the corporate communications function has been redefined over the past…
Fake News and Post-Truth: How Companies and Brands Can Cope
Although the term “Fake News” quickly became popular during and following the 2016 U.S. presidential…
Agency News
From Mad Men to Artificial Intelligence: the Evolution of Corporate Communication
In the 60s, or the era in which the successful series Mad Men took place, it was…