Agency Perspectives
The Right Shoes for Sustainability
“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…
“Brand journalism”: Applying the principles of journalism to brand promotion
Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…
Say Good-Bye to the Head of Digital
It is no secret that the corporate communications function has been redefined over the past…
Agency News
Walt Disney World Taps JeffreyGroup To Handle PR In Brazil
The wide-ranging remit focuses on the 40-square mile property that includes Disney’s four Florida theme…