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Agency Perspectives

The Right Shoes for Sustainability

“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…

“Brand journalism”: Applying the principles of journalism to brand promotion

Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…

Say Good-Bye to the Head of Digital

It is no secret that the corporate communications function has been redefined over the past…

Fake News and Post-Truth: How Companies and Brands Can Cope

Although the term “Fake News” quickly became popular during and following the 2016 U.S. presidential…

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Agency News

JeffreyGroup Announces Managing Director in Brazil

October 29, 2019—JeffreyGroup, the Latin American marketing, communications and public affairs agency, has appointed Patrícia…

What Populism Means For Corporate Communications

Diego Campal, who heads JeffreyGroup’s Latin American public affairs, says the first thing he tells…

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