Agency Perspectives
Case Vini Jr: conversations about racism grow more than 2,000% on social networks
JeffreyGroup survey analyzes the impact of the case involving the Real Madrid player on digital…
JeffreyGroup: Companies Compelled to Deliver on the ESG Agenda
Consumers and investors have been more demanding about companies’ adherence to these guidelines, says JeffreyGroup…
Reputation and the Stakeholder Voice in the New Reality
Listening and giving voice to stakeholders is critical to a company’s survival, and keeping a…
New Risks and Routes in Constructing Corporate Reputation
A strategy that anticipates reputational risks will not only prepare the company for hostile situations…
We Need to Reinvent Communication with Employees
Zoomed to death. The expression, which gained strength a few months ago, is a metaphor for…
The Global PR Communication Market: Opportunities of the New Moment
On April 27, 2021, JeffreyGroup CEO Brian Burlingame participated in an event entitled “The Global…
The Emotional Salary: What Companies Owe Their Employees
El Universal publishes advice from a JeffreyGroup communications expert. It’s been one year since everything…
Corporate Communications in a Post-COVID World
We’ve all read stories about how the world will never be the same after COVID-19…
Social Media Advocacy in the Age of COVID-19
We’ve all read stories about how the world will never be the same after COVID-19…
The Visible Effects of the Invisible in Communication
As published in Roastbrief, a leading industry publication in Mexico specialized in advertising, marketing, and…
What Communications Can Bring to the Fight Against Coronavirus
JeffreyGroup’s crisis communications experts offer advice to companies for organizing an effective response to manage…