Agency Perspectives

We Need to Reinvent Communication with Employees

Zoomed to death. The expression, which gained strength a few months ago, is a metaphor for…

The Global PR Communication Market: Opportunities of the New Moment

On April 27, 2021, JeffreyGroup CEO Brian Burlingame participated in an event entitled “The Global…

The Emotional Salary: What Companies Owe Their Employees

El Universal publishes advice from a JeffreyGroup communications expert. It’s been one year since everything…

Corporate Communications in a Post-COVID World

We’ve all read stories about how the world will never be the same after COVID-19…

Social Media Advocacy in the Age of COVID-19

We’ve all read stories about how the world will never be the same after COVID-19…

The Visible Effects of the Invisible in Communication

In the novel “War of the Worlds” by H.G. Wells, an alien race almost conquered…

What Communications Can Bring to the Fight Against Coronavirus

JeffreyGroup’s crisis communications experts offer advice to companies for organizing an effective response to manage…

The Right Shoes for Sustainability

“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…

“Brand journalism”: Applying the principles of journalism to brand promotion

Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…

Say Good-Bye to the Head of Digital

It is no secret that the corporate communications function has been redefined over the past…

Fake News and Post-Truth: How Companies and Brands Can Cope

Although the term “Fake News” quickly became popular during and following the 2016 U.S. presidential…

Multinationals Confront Anti-Globalization Challenges

Globalization critics argue that a country’s economic woes and job losses are the result of…

Back