JeffreyGroup Wins Four Latin America SABRE Awards

After tying for the most finalist nominations of any agency, JeffreyGroup emerged with four victories at the 2023 Latin America SABRE Awards. JeffreyGroup and its clients were recognized for the strategic, creative, and breakthrough work that generated positive impact for our clients’ business and the communities in which they operate.

The winning programs included:

Best Public Sector/Government program with Reckitt for “Positive Water”, a campaign to address water scarcity in Mexico.

Best Employee Communications with Amazon for “Amazon Stars,” a program in Mexico and Brazil highlighting employees doing stellar work outside of the workplace and the important causes they support.

Best Marketing to Consumers (Existing Product) with Tequila Patrón for “Patrón Circuit,” a curated series of exclusive, luxury brand activations in Mexico to maximize the impact of Patrón’s partnership with Formula 1 driver Sergio “Checo” Pérez.

Best Special Event and Sponsorship with Bloomin’ Brands International/Outback Steakhouse for the “Outback ft. MasterChef Brazil” campaign, which sought to solidify the restaurant’s dedication to fresh, real food by leveraging a first-of-its-kind restaurant sponsorship of a MasterChef TV program in Brazil.