Ensuring Salesforce’s Leadership in Latin America


Salesforce sets global technology trends through its advanced customer resource management (CRM) platform. Our communications strategy and support in Argentina, Chile, Brazil, and Mexico goes beyond promoting customer success stories and product information as we generate opportunities for the company to demonstrate its positioning on issues such as diversity and conscious capitalism. Our program leverages executive participation in events, proprietary reports, and discussion forums focused on social impact issues to make Salesforce a regional reference and earning broad recognition outside the technology sector.

JeffreyGroup also manages an annual delegation of top tier Latin American journalists to participate in Salesforce’s Dreamforce, the largest tech conference in the world, further contributing to the Salesforce innovation narrative. We are responsible for organizing the delegation, supporting journalists throughout the trip, and disseminating dozens of daily news updates about the main events during the week-long conference.