Agency Perspectives
What Communications Can Bring to the Fight Against Coronavirus
JeffreyGroup’s crisis communications experts offer advice to companies for organizing an effective response to manage…
The Right Shoes for Sustainability
“The seven dirty shoes,” an essay by internationally-acclaimed author Mia Couto’s, is gaining popularity because…
“Brand journalism”: Applying the principles of journalism to brand promotion
Whether through the creation of unique or clever brand identity elements (slogans, logos, etc.), or…
Say Good-Bye to the Head of Digital
It is no secret that the corporate communications function has been redefined over the past…
Fake News and Post-Truth: How Companies and Brands Can Cope
Although the term “Fake News” quickly became popular during and following the 2016 U.S. presidential…
Multinationals Confront Anti-Globalization Challenges
Globalization critics argue that a country’s economic woes and job losses are the result of…
Why Data Analytics Will Transform Your Client Relationships
When people discuss the future, they talk about data. Data drives strategy in advertising, social…
The Surprising Power of Yellow Paper
To reach students in an offline world, they put up posters on the walls of…
B2B Public Relations: Knowing Your Client’s Business
Often when people think about working in public relations, they imagine themselves staffing exclusive events…
The Power of Language
Imagine being lost in a land where the people speak a language that is completely…