Keeping Levi’s Counterfeiters at Bay


Levi Strauss & Company asked JeffreyGroup to develop a public relations program that would help the company combat the increasing tide of counterfeit products in Latin America. Levi Strauss estimated that in some markets fewer than 10 percent of the Levi’s jeans sold were actually authentic. Our approach focused on consumer education, media visibility and awareness of the company’s aggressive stance to prosecute violators. The efforts paid off for Levi’s, reducing the occurrence of counterfeiting substantially throughout Latin America.