Amazon Web Services
Introducing Amazon Web Services
JeffreyGroup is the media relations agency in Latin America for Amazon Web Services and is responsible for positioning the company and its key executives as thought leaders in the region as well as educating media about cloud computing. The launch was initiated in Brazil with a comprehensive PR program targeting top journalists and key opinion leaders. Rather than focus on back-room technology, our program emphasized the business benefits and explained how the system could help connect companies and consumers.