2020 LatAm Regional PR Agencies of the Year


2020 LatAm Regional PR Agencies of the Year

The 2020 Latin American PR Agencies of the Year are the result of a research process involving submissions and meetings with the best PR firms across the region.

JeffreyGroup (Independent)

JeffreyGroup provides public relations services across Latin America to international clients, with 230 full-time professionals in its Miami headquarters and offices in Brazil, Argentina and Mexico (three markets that account for about four-fifths of multinational client spending in the region), supplemented by affiliates and independent contractors in other South and Central American markets and the Caribbean.

Founded by Burson-Marsteller and Rowland Company alum Jeffrey Sharlach, the firm is led today by CEO Brian Burlingame, with Patricia Avila taking over the largest operation, JeffreyGroup Brazil, as managing director after many years at Burson-Marsteller and BCW where she most recently served as CEO Brazil. Also in Brazil, the firm added Mauricio Fogaça as creative director (from Ogilvy Brazil) heading up a creative design team of 10 professionals.

Growth in 2019 was a very impressive 33%, with fees topping $13 million, enough to rank among the top 140 PR firms in the world, driven by new business from Bain & Company, BlackRock, BMW, DirecTV, Dow, Gatorade, L’Oreal, Polycom and Walt Disney World Resorts as well as significant expansion in the firm’s work with Enterprise Car Rental, Salesforce and Bayer, for which Jeffrey now manages all communications in Brazil across corporate, pharmaceutical, over-the-counter and agribusiness sectors. Other clients include Airbus, Amazon, American Airlines, Bayer, Facebook, HBO, Marriott, Mastercard, PepsiCo and Salesforce. The firm’s work earned it 10 SABRE nominations this year, with highlights including executive positioning for BlackRock Mexico CEO Samantha Ricciardi and a diversity initiative for Pepsico’s Doritos brand.—PH

As published by PRovoke on September 8, 2020.