BMW Group Latin America chooses JeffreyGroup as its new Corporate Communication and Public Relations agency
Starting August 1, the specialized firm with a presence in Latin America will be responsible for supporting the Communications and Public Relations strategies of BMW Group Latin America.
Mexico City, August 1, 2019. – BMW Group Latin America designated JeffreyGroup Mexico as its new Corporate Communication and Public Relations agency to support the implementation of its strategies in this field for its three brands in the Latin American region, BMW, MINI and BMW Motorrad.
With 25 years in Mexico, BMW Group has established itself as a key player in the automotive and high-end motorcycle industry, due to a solid track record and technological innovations. The integration of JeffreyGroup Mexico as the new Corporate Communication and Public Relations agency for BMW Group Latin America responds to the commitment that the company has with Mexico and Latin America, as they require allies with strategic management vision throughout the region and thus, contribute to its positioning within the sector.
“For the BMW Group, the Latin American market is an important pillar in the company’s strategy, not only for the success obtained through its three brands, BMW, MINI and BMW Motorrad, but also for the growth potential it has as a region compared to other markets. We aim to continue strengthening our presence throughout the region, so we are confident that the experience, working models and regional vision of JeffreyGroup will contribute to meet our objectives, through the construction of solid communications and, therefore, a positive reputation for the Group and its brands,” said Vladimir Mello, Corporate Communication Director of BMW Group Latin America.
JeffreyGroup is the leading independent Marketing, Corporate Communication and Public Affairs firm in Latin America. Its extensive knowledge in the consumer, automotive, technology and innovation industries will support in the design and execution of Corporate Communications and Public Relations strategies that will contribute positively to the positioning of the BMW Group Latin America.
“At JeffreyGroup we are very pleased with the addition of BMW Group to our client portfolio. It definitely represents a great challenge to be part of the effort and intelligence that contribute to the positioning of one of the most iconic automotive companies in the world that has been part of the evolution and transformation of the industry for more than 100 years,” said Mauricio Gutiérrez, Managing Director of JeffreyGroup México.