Doritos #UnblocktheLove Campaign Takes Top Honors At LatAm SABRE Awards

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#UnblocktheLove, a campaign developed by JeffreyGroup for Pepsico’s Doritos brand, has been named the best public relations program in Latin America.

The official Doritos RAINBOW bag.

MEXICO CITY—#UnblocktheLove, a campaign developed by JeffreyGroup for Pepsico’s Doritos brand, has been named the best public relations program in Latin America. The announcement was made at last night’s Latin American SABRE Awards ceremony, held during ‘Radical’, the international public relations conference held annually by the Mexican Public Relations Professionals Association (PRORP).

#UnblocktheLove was part of the brand’s “RAINBOW” initiative, supporting the LGBT+ community in Mexico, using sponsorships, influencer outreach, employee volunteerism and more to demonstrate commitment and leadership to a controversial issue.

Our non-profit allies participating in a talk with members of the LGBTQ community.

It beat out four other campaigns nominated for the Platinum (best in show) SABRE:

Hagamos Esto Juntos—Coca-Cola México with BCW
Let’s March for Those Who Can’t March Today—Reinserta with Zimat Consultores
Proving the value of Distance Learning in Latin America—Instructure with Sherlock Communications
The Tasty SPF (Solar Protection Food)—Liga Contra El Cáncer Perú with Orange 360 / Olístico

Mexico Pride Parade participants on the Doritos RAINBOW float.

Published by PRvoke Media on September 10, 2020.