Marriott International Selects JeffreyGroup for Latin America AOR
Marriott International, Inc. (NASDAQ: MAR), the world’s largest hotel company, has named JeffreyGroup as its new agency of record for public relations across Latin America. Following a competitive pitch, the agency was selected to manage corporate and brand communications as well as influencer marketing for Marriott International and its 20 hotel brands in the region.
Marriott currently operates over 200 properties in 33 countries and territories in Latin America and expects to grow to close to 300 by the end of the decade. In 2016 the company acquired Starwood Hotels & Resorts Worldwide Inc., incorporating 11 Starwood brands such as St. Regis, W Hotels, Westin and Sheraton. Those brands joined an already robust portfolio that includes Ritz-Carlton, Courtyard, Renaissance and over a dozen others.
“Latin America provides one of Marriott’s most promising growth opportunities and we want to ensure that each one of our unique brands gets the attention it deserves within a crowded and complex media environment,” said Diana Plazas, Vice President of Brands, Marketing & Digital for the Caribbean and Latin America at Marriott International. “JeffreyGroup has a deep understanding of the Latin America region, and their creativity and strategic approach are a great match for what we are working to achieve.”
JeffreyGroup is the leading independent marketing and communications agency focused on Latin America. The agency will draw on its extensive experience and deep relationships in the travel and tourism segment to craft and execute strategies that will boost exposure for Marriott properties across the region. In addition to press trips, event support, influencer management and property-focused initiatives, JeffreyGroup will also manage a variety of strategic corporate communications efforts on behalf of Marriott International and its executives in Latin America.
“We are proud to work with the world’s largest hotel company and we look forward to helping Marriott connect with its stakeholders and the wide variety of demographics within its target audiences across the region,” said Brian Burlingame, JeffreyGroup CEO.