Telefónica Mexico Moves Corporate Comms Business To JeffreyGroup
Telefónica Movistar named JeffreyGroup its Mexico agency of record following a competitive review.
MEXICO CITY — Spanish telecom giant Telefónica Movistar has hired JeffreyGroup to handle its corporate communications in Mexico.
Telefónica awarded JeffreyGroup the business following a competitive review. The company previously worked with LLYC.
As agency of record, JeffreyGroup’s remit includes strengthening Telefónica’s positioning, reputation and visibility in Mexico, where the company operates under the name Movistar.
At the end of 2020, Telefónica was Mexico’s second largest wireless provider, serving 21% of the more than 121 million wireless subscribers in Mexico, according to Statista. Telcel provided services to 64% of them.
Telefónica has a strong presence throughout Latin America, offering services in Colombia, Venezuela, Peru, Ecuador, Uruguay, Chile and Argentina in addition to Mexico. The company also operates in Europe.
Originally published by AS/COA.