A Campaign to Fight Skin Cancer


L’Oréal hired JeffreyGroup to build relationships with several municipalities, including the City of Buenos Aires, during its “Skin Check” campaign, L’Oréal’s effort to raise awareness about skin cancer prevention.

The agency was commissioned to recruit municipal governments to obtain authorizations for the use of public space, free advertising, the presence of public officials at inaugurations, and a Declaration of Municipal Interest in each city. JeffreyGroup designed the stakeholder mapping and political intelligence analysis for 13 municipalities and the City of Buenos Aires that led to the campaign’s success.