In 2015, Amsterdam-based professional services firm TMF Group entered Brazil and quickly realized the challenge it faced in promoting its expertise in a market where it had little brand presence. JeffreyGroup developed a thought-leadership program for TMF executives by linking them directly to the nation’s top business journalists and positioning them as experts on the most talked-about business topics in the news cycle. The campaign greatly increased exposure for TMF Group and led to an expansion of the program to Argentina, Mexico, Colombia, Chile, Peru, Uruguay and Costa Rica, with coordination and strategy managed by our Miami-based Pan-regional Team. Using proprietary studies and original market-relevant content, JeffreyGroup has helped TMF Group become a reference for the most relevant topics in business conversations occurring across Latin America.