Kaspersky is one of the world’s largest privately-owned cybersecurity companies operating in more than 200 countries and territories. Its ultimate mission—to “save the world”—speaks to the company’s commitment to making cyberspace safer and protect what matters most to people. JeffreyGroup creates locally relevant content to maintain Kaspersky’s lead in share of voice and leverages client data and expertise for attention-grabbing content and proactive thought leadership efforts that strengthen the brand’s competitive positioning and awareness among corporate customers and consumers.
We also successfully protected our client’s reputation in Latin America during a time when the U.S. government discontinued use of Kaspersky products based on geopolitical disputes. JeffreyGroup has worked with Kaspersky since 2008. The company has relied heavily on PR within its marketing mix, and our efforts have helped increase revenue in Latin America substantially over the years, making the region one of the most important globally for Kaspersky.