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JeffreyGroup has been Kaspersky Lab’s agency of record in Latin America for six years, helping to launch the company’s communications program. The Moscow-based software company has achieved double-digit growth year after year, building its presence in Latin America from a fledgling startup to one of the most influential leaders in the information security industry – without using traditional advertising. JeffreyGroup provides events and experiential, public relations and marketing and brand awareness services to Kaspersky Lab throughout Latin America.