PepsiCo is an iconic company with a stable of global brands, including Gatorade, 7UP, Ocean Spray, Tropicana, Naked Juice, and of course, Pepsi. JeffreyGroup was chosen in 2017 to be the regional communications agency for PepsiCo Latin America Beverages, tasked with developing creative digital strategies, corporate and brand messaging guidelines, and brand activations to be implemented by local agencies spread across Latin America. Our work has played a key role in campaigns designed to introduce new brands through new channels. PepsiCo is dedicated to remaining at the forefront of sport, music, and pop culture in Latin America, and our job at JeffreyGroup is to help keep them there.