PepsiCo manages a diverse portfolio of household names in food and beverage such as Pepsi, Lay’s, Gatorade, and Naked Juice.  JeffreyGroup leads communications efforts in Latin America with creative campaigns, stunts, and activations. We delivered creative media solutions supporting the debut of Gatorade’s Cantera 5v5 docu-series at the Tribeca Film Festival, the launch of Lay’s Sin Aire campaign, the return of Rainbow Doritos, and Pepsi’s electrifying Fan Festival at the UEFA Champions League Final. Across all brands, JeffreyGroup applies a robust communications approach to top-tier media relations, influencer strategy and engagement, and creative activations providing executive visibility and thought leadership.