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When consumers think of PepsiCo, Pepsi’s iconic blue can comes to mind. But with Latin Americans increasingly demanding more choices, PepsiCo heeds the call with a complete beverage portfolio of global brands like Gatorade, 7UP, H2OH! and Naked Juice. In 2017, PepsiCo selected JeffreyGroup to lead its regional communications efforts for Latin America Beverages. Since then, JeffreyGroup has played a key role in strategizing and executing campaigns for PepsiCo’s portfolio transformation and sustainability initiatives to support a plastics economy in which plastics never become waste. As tastes, trends, and lifestyles continue to change, PepsiCo is dedicated to remaining at the forefront in Latin America, and our job at JeffreyGroup is to help keep them there with refreshing ideas.