Marriott International is the largest hotel chain in the world with more than 7,000 properties and 30 brands. JeffreyGroup, the industry leader’s communication agency in Latin America and the Caribbean since 2016, manages an expansive and complex regional communications effort that supports corporate and brand communications, brand activations, business development efforts, property inaugurations, destination promotion and special efforts such as the promotion of the newly-created Marriott Bonvoy rewards program, or the award-winning “Equally Welcome” campaign developed to showcase Marriott’s support of the LGBTQ+ community.  This robust communications program features top-tier media relations, influencer strategy and engagement, digital and social media support, FAM trips, executive visibility and thought leadership, as well as event production and support.