Marriott International is the largest hotel company in the Caribbean and Latin America, with over 480 properties across 23 brands in 37 countries. JeffreyGroup supports Marriott’s regional communications in the region, helping increase visibility for its brands, driving demand generation for properties, designing, and executing consumer-oriented campaigns, and securing thought leadership opportunities. JeffreyGroup also manages communications for Marriott Bonvoy, Marriott’s travel program and marketplace. This robust regional communications program includes media and influencer relations, content creation, press trips and media stays, executive visibility and interview management for top executives, media trainings and event production, among others.
Together, Marriott and JeffreyGroup have created several award-winning campaigns such as Destination Happiness shaping post-pandemic travel trends, and The Longest Virtual Pride Parade to highlight Marriott’s long-time commitment to the LGBTQ+ community We continually raise the bar in Latin America and deliver exceptional results that solidify Marriott’s position as an industry leader.