The Hotel Expert Shines in Argentina


The leading hotel booking site, asked JeffreyGroup to design and manage a media outreach PR Program focused in Argentina. Among the activities in the ongoing program are a series of briefings for travel journalists which helped position spokespersons as key source of information for press. Corporate materials developed and localized such as Hotel Price Index (HPI), Taxi Survey and Club Sandwich Index also became valuable sources of information and resulted in strong media coverage.