Since 2013, JeffreyGroup has supported The Greater Miami Convention and Visitors Bureau (GMCVB) in its communications efforts across Latin America and the Caribbean. Using a mix of carefully-tailored social media campaigns, direct media outreach and consumer experiences, we’ve introduced millions of Latin Americans to the many undiscovered gems hidden amid this tropical oasis. In the process, our work has helped drive many first-time visitors into the metropolitan area’s many excellent hotels, restaurants and shops, in turn promoting further investment and growth within the local tourism industry.