Social Networking in Latin America: The Personal Culture of Business
In Brazil and Latin America business is often done a bit differently. Culturally, it’s actually OK to connect on Facebook, to share photos of your kids, a vid...
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Think Locally
There is a distinction between a global strategy that is tweaked for local consumption and one that includes local knowledge, experience and input in its creati...
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The Communications Landscape in Brazil | Our Perspective
As the world’s fifth-largest country with 200 million people located in an area of more than 8 million square meters (3.2 million square miles), Brazil’s nu...
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Managing Communications in Mexico | Our Perspective
Over the last decade Mexico has experienced a remarkable evolution in marketing, corporate communications and public relations. In this increasingly democratic ...
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How To Move From Media Stalker To Valuable Source
We’re not stalkers, we just really need the media to publish our client’s news, right? After all, it’s important to us, shouldn’t it be important to the...
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Managing Communications in Latin America
Although you’ve probably heard that Latin America is home to more than 500 million people, the population that most clients want to reach is very concentrated...
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Networking At 35,000 Feet
As an executive with a leading marketing agency focusing on Latin audiences, one of my core job responsibilities is to network and develop new business for my f...
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Cyber Arms Race Heats Up for Media and Antivirus Firms
Since the discovery of the sophisticated cyber-saboteur worm Stuxnet in 2010, the world’s technology media has opened the floodgate on openly talking about th...
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Five Tips to Ensure Your Next Event is a Success
Brand managers, make the most of your event marketing strategy and execution the first time.
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Six Tips to Successfully Connect Hispanic Bloggers with Your Brand
Today’s media micro-entrepreneurs have found great success grabbing the attention of loyal readers and global brands who are increasingly embracing niche onl...
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My Time At Hispanicize 2012
Last week I had the great pleasure of attending and serving as co-chair of Hispanicize 2012, the largest social media, marketing, entertainment and innovation e...
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Hispanicize looks forward to election, honors Latino leaders
Hispanicize 2012, the annual event for Latino trendsetters, included a series of interesting panel discussions. They covered taking that first step to engage La...
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Five Tips to Engage Hispanics on a Tight Budget
Most marketers target Hispanic audiences by spending lots of money to advertise on network television or sponsor a handful of properties, such as the Mexican Na...
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Hispanicize: The Latino ‘South by Southwest’ set to take Miami by storm
“This is the perfect city for this type of event,” Mike Valdés-Fauli says. “There are a lot of Hispanic communities, but Miami is a city of the future, a...
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Women Leaders in PR: From Nicaragua to New York, Claudia Mejia-Haffner Can Handle Change
JeffreyGroup Managing Director Claudia Mejia-Haffner is profiled in a PRNewser series on women leaders in PR.
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Six Predictions for Every Hispanic Marketer in 2012
Why we think 2012 will be a break-through year for Latino marketing.
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To Effectively Communicate With Hispanics, Go to Those With Expertise
Would you visit your family’s general practitioner to examine your eyesight? The answer is probably no, because specialization is critical to taking care of ...
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JeffreyGroup: Our New Branding
Over the last few months we transitioned to our new single-word branding: JeffreyGroup. This is the first significant change to our corporate identity in more t...
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Top 5 Misconceptions about Marketing to Latinos
Although the U.S. Census numbers have gotten a lot of attention, many fail to understand the Hispanic culture. Here are five misconceptions about this importan...
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Crisis Management: ¡En Español!
Mike Valdés-Fauli, President of JeffreyGroup, argues that companies ignore the Hispanic market at their peril in crisis communications planning
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Crisis Communication in the Age of Social Media
In the days before social media, a company’s crisis would play out something like this: company commits error, mainstream media reports it, the apology comes ...
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Providing Healthcare is Complicated and Expensive - Communications Isn't
Healthcare reform is complicated. Figuring out how to provide healthcare for millions of uninsured and underinsured patients is expensive. But merely providing...
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Businesspeople Should Study Communications
The biggest challenge in the PR business is finding talent. Traditionally, the sector has sought those with journalism and communications skills. Get people w...
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Chatting Without A Keyboard?
I was riding the subway in New York City last Sunday when a family of four got on the train. It looked like they had been out together to go to a museum or stre...
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Something Remarkable is Happening in Latin America
Most forecasts are predicting economic growth of more than 5% this year for Latin America overall. That means increasing numbers of Latin Americans rising above...
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The First Emerging Market
A fascinating 16-page special report in The Economist (September 11 issue) takes a look at the two-century-long roller coaster ride mixing of exaggerated optimi...
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And, on a Personal Note, Another Digital Divide...
Lately I’ve been seeing a lot of evidence of a huge split between those who sit at the computer for work and those who don’t. For someone born in the 1950 I...
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My New Chair
Ordering a chair over the Internet didn’t seem like a particularly good idea; sort of like clothing, it’s probably best to try it in person. But I had seen ...
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Infiltrate the Mainstream
As the fastest-growing, youngest, most tech-savvy and largest minority demographic in this country, the Latin community is a coveted segment for marketers and p...
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